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Hybrid NMA
Experience

for Chewy

Project Overview

Working with customers, Project Managers, and software developers to update the existing Connect with a Vet experience an interface that can be accessed within the Chewy mobile app.

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Timeline

3 months

Tools

Figma

UserTesting

JIRA

Confluence

Platform

Hybrid NMA

Deliverables

Wireframes, low and high fidelity prototypes with iterations, research sessions, presentations to customers and shareholders.

My Role

Competitive analysis research, creating wireframes, low & high fidelity prototypes, conducting usability tests, iterations in design based on user feedback, Figma designs, and dev documentation for software developers to code.

DISCOVER

Discover
Problem Statement

Chewy pet parents need an intuitive and seamless experience regardless of the device that they are using. The business needs integration with the Chewy Native Mobile Application.

Solution Statement

We believe that by creating NMA integration of Connect with a Vet chat and video experiences, we will help customers access the product easier and increase purchases.

 

We will know this to be true when we see a 40% increase of conversion within the first year, and 20% increase in sales.

Research
Interviews
4 Project Owners
8 Scientists

Interview Insights: The current programs we have available do not meet the needs of our customers. There are some external programs that customers are using to achieve some of their goals, but there is currently no program to monitor a lab externally. This can set us apart in the marketplace. Waters is very customer-oriented and has field technicians servicing the systems often.  

“As far as I know, none of [Waters] competitors do any type of dashboard. It is all a manual process of flipping to specific pages or tabs within the software to gather all this information."

Sketches from Project Owners showing Data Trending ideas.
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Research Insights

There were a lot of different directions that this project could go in. The scope started with 6 different projects and is still evolving into various application ideas. The teams and project owners are still in the process of trying to determine which projects are the key ones to follow through with. 3 projects are coded and 1 is in Alpha testing within an internal company laboratory.

Projects

PROJECTS

Lab Location Map project

Sketches of dashboard idea and map idea for laboratory locations and alerts

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Low fidelity prototype

Veiwing locations of laboratories from anywhere in the world. Very useful for our customers that are multinational corporations.

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High fidelity prototype
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Lab Manager Project

Initial whiteboard sketch from Project Owner

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Created prototype based on iPad tablet sizing to show the interactivity on a smaller screen and emphasize the portability of this interface. Mobile-first design.

Mobile phone version

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Horizontal iPad version

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Vertical iPad version

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Data Trending

For this project, they were looking into using a 3rd party software provider and needed to see what it would potentially look like in order to decide which (if any) 3rd party program to go with. I focused on creating an interface that looked like the software applications they were looking into: Tableau, Spotfire, and one that would potentially be created in-house. I presented my UI findings to a meeting of Project Owners and then created a separate presentation to showcase the work to the entire 200+ Informatics Team.

Inital Project Owner sketches

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Tableau styled screen

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Tableau iPad screen

Custom Waters-styled dark screen

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Waters-styled iPad screen

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Spotfire styled screen

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Spotfire styled iPad screen

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Next Steps​

Next projects in the works are a Lab Management product for scheduling and viewing productivity of tab techs, system health for maintenance scheduling, and driver updates to the systems for IT Administrators.

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