MGbodyworks
Natural & Therapeutic Healing
Project Overview
Client project for MGbodyworks, a massage therapist based in Pennsylvania that focuses on myofascial release, trigger point therapy, body mobilization, stretching, and body alignment. They wanted to create logo and brand identity as well as an updated website to increase traffic and ease of use for ordering services.
BRANDING
Logo creation
Owner of the business did not have a logo, but needed one for business cards, advertisements, and promotional materials. They wanted to go with a lotus flower for the logo and love the color green. I had a couple of ideas for color to go along with the green, but the owner mentioned that there are a lot of men that are clients and that the purple and pink colors would not appeal as much to them. We switched to blue and green calming colors for the logo.
Color explorations with black & white version to show what it would look like in newspaper advertisements, etc.
Final color and black and white version.
WEBSITE
Original website homepage
Updated website homepage
Original website "treatments" page
Updated website "treatments" page
Original website "links" page
Updated website "links" page
Original website "visit us" page
Updated website "visit us" page
PROMO
Promotional merchandise made with new branding
Business card - front
Business card - back
Advertisement for local yearbook
ANALYSIS
Data Analysis
Website traffic was been up a significant amount since the changes were made to the website and bookings of appointments were so numerous that the client ended up increasing her rates due to high demand for the specialty treatments.
The client said that many customers would comment positively on the design and ease-of use of the website. With treatments being very costly and high-end, the website having a more polished and professional look helped with the ligitimacy of the company and helped increase profits.